The Beauty Crop team was able to create natural formula to cosmetics with very intense colors. Given this idea we designed a user experience that communicates exactly that. For this we've created responsive designs and used the Shopify Platform to empower their team to have the best admin tools available in the market.
As far as design goes, some of the products had an extensive amount of ingredients, which took our designers a lot of problem solving to figure out how to best educate the user without overwhelming them. For this the solution was to create Icons and swatches that both serve as a filter and as a descriptor for the existing ingredients in their product.
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With a lot of different ingredients available, we wanted to keep the description short so that things are not overwhelming but are still educational. With the use of tags and metafields, we were able add those ingredient swatches while having the ability of finding and filtering products by them as well, making navigating the site a whole lot easier.
