When we started working with Sorella, they already had a successful physical store. By the time we finished the site and they launched, they seen an incredible surge of new business opportunities and sales.
The main focus of this project was to take an existing brand and create their online store in a way that matched who they are. Our designers started with a strategy session to learn about their brand, their short and long term goals, and art direction. Once done we were able to tell their story and highlight their products in an effective way.
see it live
In south Texas, cousins Carolina, Margaret, and Alicia were practically sisters. As they grew up their common interest in the outdoors, fashion design, and textiles culminated in a project to create a brand where women can express themselves while wearing fashionable, elevated clothing for the outdoors. Sorella is a community for all women who wish to responsibly feminize outdoor fashion.
