Seek Refuge is a streetwear brand that donates 20% of their profits to refugee aid organizations.
One very difficult thing that designers have to face is creating an identity that can work in a foreign culture. For this project we redesigned and positioned the brand with Arabic lettering, which was something we haven't done until that point and turned out to be harder than anticipated. It was overall a nice challenge where we learned a lot.
see it live
A streetwear brand is all about attitude. And thats what we want to convey with Seek Refuge, they have a big heritage that comes from the mission of the owner and that transform in many different styles, products and a singular connection with their customers.
I loved working with such a passionate, friendly and innovative team!
