Born out of burnout, Love your Limbic was created to help people find their emotional balance. This project was a design only project, where we took the existing identity and elevated it to properly speak to their customers. We added illustrations and icons to simplify the science behind it all.
Sometimes a brand just needs a little push. In this case we worked with the founder to modernize the look of the brand without looking the caracter. We've included illustrations and explainers for things that were scientific for the general public to know, bringing education as a parallel piece to selling the products.
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In order to explain what the limbic system is about and how it relates to fragances, our designers created illustrations that are easy to follow as educational pieces in the site.
