Ignight's founder is all about adventure, which makes sense that his product was made to support his lifestyle. For this project the focus was creating a product page similar to ridge wallet and nomatic's, which are tested and true brands in the ecommerce space. We designed and developed pages that worked in mobile, tablet and desktop while allowing for customizations on his end.
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The challenge of every brand starting out is good content. Without a good investment in photography there is only so much trust we can buid. For this project in particular, Ignight had great pictures, which helped us when thinking about the pages as funnels and how we would convert traffic into paying customers once they launch. We've had to design many different versions in order to find the one that told the story properly and in order to be flexible, we used sprints as a project management style.
see it live
When the sun goes down at 6pm in sub-Saharan Africa, 600 million people are living in darkness. They have no access to electricity. There is no switch on the wall to turn on the light. By Partnering with Solar Aid, Ignight is helping them build solar lights by donating a percentage of their profit.
I can honestly tell you they are by far the best dev team I have ever worked with. I founded multiple start-ups over the past 10 years and I worked with countless dev teams, both here in the states and abroad. And I can tell you I never worked with a dev team that can really understand our messaging, our branding as well as Lucas and his team have.
