With the amazing mission of making your home a happier place, Cellar Door Plants was ready to take on the next steps in their E-commerce journey. After talking to them, it was clear that the next step was to create a brand that reflected their values and spoke to their customers. Properly positioning them brings a huge advantage against their competition. We worked with them to bring their new identity to life and to redesign their Shopify Store accordingly, the results were a 40% increase in conversion rate and steady growth in their business since then.
Working with brands that are starting out can be challenging. How do we communicate being young and energetic while demonstrating our expertise and experience? How do we position ourselves to look like we have a higher quality product? The answer is using data and research as a base to our design decisions.
see it live
We wanted to show that a door can represent many things. It can represent a new place, a new opportunity and a new home. Using this we were able to create brand assets and patterns used in the Ecommerce experience. We had Icons to show specific details of each plants and custom sections to show how to take care of them.
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