The big challenge with Calisson toys was to take a stablished brand in France and position her properly in the US market. When Calisson Toys found us they were not positioned properly to their consumers. Up to this point they had built a huge brand, endorsed by celebrities in the world yet something was still missing. They had no voice with the new generation of moms and their kids. We used Brand Strategy to reposition and have created a Logo and ID Systems for them that will live trough generations to come. On top, we built an E-commerce Solution using Shopify.
The big challenge with Calisson toys was to take a stablished brand in France and position her properly in the US market. When Calisson Toys found us they were not positioned properly to their consumers. Up to this point they had built a huge brand, endorsed by celebrities in the world yet something was still missing. They had no voice with the new generation of moms and their kids. We used Brand Strategy to reposition and have created a Logo and ID Systems for them that will live trough generations to come. On top, we built an E-commerce Solution using Shopify.
see it live
The previous logo of Calisson toys was perfect for their previous market, high-end, with a lot of french cues and pastel colors to reinforce the baby category. Now, going into a new market, they need to have a more minimalist, modern and vibrant look & feel. Thats where our design comes in, we used a more vibrant color and curvy modern typography, so it shows the heritage from the previous brand but revamped into its new future.
